and a compulsion for creativity. You will usually catch me with notepad in-hand jotting down the latest piece of flotsam that comes to mind. That's because I believe the best writing, the kind that resonates with people, is found in the everyday.

A great deal of my writing has been shaped by my relentless pursuit of the trivial. I can recite pop culturisms like I'm livin' la vida loca. Wandering obsessions line my life, like a three-week kick I had collecting cacti. My writing is able to connect because I'm a person of many hats (and, yes, the occasional cliche).

I'm capable of cutting-edge copywriting that is tied to the vivid images in its application. Writing well is important — stepping back and seeing it as a cog on a much bigger machine is more so. That's what I bring.

*Alliteration extra. See reverse for details. Pithiness not valid in Puerto Rico.